Ad Valorem Service

Our Investment Committee

Ad Valorem Portfolio Strategies were created to offer clients the opportunity to invest in a series of discretionary managed portfolios that are designed to meet a wide range of client needs using a modern flexible and absolute return management philosophy with an emphasis on preserving and stabilising underlying capital in difficult investment conditions.  This means in practice that in adverse investment conditions, investments such as deposit based instruments and short dated gilts will be held near or at maximum permitted levels within their asset allocation parameters; this should assist in stabilising capital in falling real asset investment markets.

Cambridge Investments Limited (CIL) would also look to liquidate if possible real assets such as property holdings prior to them becoming illiquid in adverse real asset investment markets.

The Ad Valorem Portfolio Service offers a range of active managed portfolios, which utilise the asset allocation, fund selection skills and investment expertise built up over many years by Cambridge Investments Ltd.

The basis of the service is that the strategic investment decisions will be decided by the Ad Valorem Investment Committee comprising of Derek C Baptist (Perspective Financial Group Chief Investment Officer), Ceri Robbins (Perspective (Midlands and Cheshire) Ltd Director), Ian Wilkinson (Perspective Financial Group Practice Director) and James Bruce Discretionary Investment Manager (Cambridge Investments Limited).  James is responsible for the underlying fund selection.

The Investment Committee meets quarterly to determine that the asset allocation meets the strategic objectives of each strategy, taking account of prevailing economic and investment market conditions.  The asset allocation is a critical factor underpinning the fund selections and determining investment returns.  Cambridge Investments Limited then completes the fund selection and going forward manage that strategy on a discretionary managed basis which means that you provide your authority for funds to be switched within your own portfolio, without your prior consent as deemed necessary, in order to align your holdings with our agreed strategy.

All portfolios are benchmarked to recognised industry standards and accordingly peer performance can be assessed over time.

Our Investment Committee

Derek Baptist

Perspective Chief Investment Officer

James Bruce

Investment Manager Cambridge Investments

Ian Wilkinson

Perspective Group Practice Director

Ceri Robbins

Director, Perspective (Midlands & Cheshire) Ltd


Registered in England and Wales No: 1370458. Registered Office: Lancaster House, Ackhurst Business Park, Foxhole Road, Chorley Lancashire PR7 1NY.

Cambridge Investments Limited is a subsidiary of Perspective Financial Group Limited.

Cambridge Investments Limited is authorised and regulated by the Financial Conduct Authority.

All calls to and from our landlines and mobiles are recorded to meet regulatory requirements.

Should you have cause to complain, and you are not satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows:

The Financial Ombudsman Service Exchange Tower, London, E14 9SR

Tel: 0800 023 4567 or 0300 123 9 123



CB1 Business Centre, 20 Station Road, Cambridge, CB1 2JD


01223 365 656